Providing adequate pension to avoid poverty during old age for millions of Indians is a challenge for the Government and Regulator. Individuals from organised sector fare slightly better due to the availability of institutional support and ease of enrolling in pension plans offered by their respective employers. But encouraging individuals from the unorganized sector to adopt pension plans is easier said than done. There are a host of barriers which inhibits their engagement with formal pension plans 1) Social Proof: When in uncertainty people tend to follow with what others from their social reference group do. In this case of saving in a formal pension plan by an unorganised sector employee is not the social norm. They have various informal channels/methods to save for the future for, eg Land, Real Estate, Gold, etc. By creating an enabling environment for the unorganised sector for engaging with a Pension plan and creating a system through which many in their social reference g...